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10 Harsh Truths Photographers Wish Their Clients Knew (Video)

20/01/2025 Posted by Martin Bamford Ideas, Photography, Video

Photography may seem as simple as pointing a camera and clicking a button, but in reality, professional photography is an art and a craft that requires skill, time, and investment.

As a professional photographer with four years of experience and hundreds of clients under my belt, I’ve encountered common misconceptions that can lead to misunderstandings.

So, let’s dive into 10 harsh truths photographers wish their clients knew.

1 – You Get What You Pay For

There’s a reason high-quality photography comes at a price. Cheap photographers often deliver subpar results. Compare it to buying a budget car versus a luxury car—the experience and outcome are vastly different.

That’s not to say you need to hire someone with the photography equivalent of a supercar. However, there’s a minimum standard: equipment like full-frame cameras and modern lenses plays a significant role in the final product.

Photography is an investment. If you want great results, be prepared to pay for quality.

2 – Revisions Aren’t Infinite

Editing and revisions take time. While photographers aim to deliver photos you’ll love, repeated tweaks or indecision can lead to delays, stress, and sometimes extra fees.

Agree on editing parameters before the shoot and understand that additional rounds of revisions may cost extra. Respect the creative process and trust the professional you hired.

3 – Patience Equals Perfection

Great photography takes time. While I can take a decent portrait in 30 seconds (for example, during corporate headshots or celebrity shoots under time pressure), the best results come from careful planning, execution, and editing.

Photography is like preparing a Michelin-starred meal—it shouldn’t be rushed. Take time to relax, warm up, and let your photographer capture the perfect moment.

4 – Your Vision Isn’t Always Universal

Inspiration photos and Pinterest boards are helpful but should be seen as starting points, not strict instructions. Your photographer’s style and expertise are what will make your shoot unique.

If you hire someone for their distinct style, don’t ask them to mimic another photographer’s work. As a rule, I turn down clients who demand a style that doesn’t align with my own—it’s a disservice to both parties.

5 – Mother Nature Plays a Role

The weather and natural light are beyond anyone’s control, and they can make or break a photoshoot. Flexibility is key.

For outdoor sessions, consider booking a backup date or an indoor venue with artificial lighting as a contingency plan. Rescheduling might be inconvenient, but it’s often necessary to achieve the best results.

6 – Photoshop Can’t Fix Everything

While post-processing can enhance images, it’s not a magic wand. Overediting—like excessive retouching—can make people look unnatural or even unrecognisable.

The best results come from getting it right in-camera: good lighting, flattering angles, and the right setup. Photoshop is a powerful tool, but it’s meant to refine, not completely rebuild.

7 – Your Photographer Needs Clear Direction

Photographers aren’t mind readers. A successful shoot relies on clear communication about your goals and expectations.

If you need photos for a specific purpose—whether it’s marketing, branding, or personal use—be upfront. Understanding your vision helps photographers tailor their approach and deliver images that meet your needs.

8 – Last-Minute Changes Have Consequences

Adjustments made just before a shoot or during editing can lead to delays and additional costs. For example, changing the venue or shoot style at the eleventh hour requires new preparation, which impacts the timeline.

Planning ahead and sticking to the agreed plan ensures a smoother process and better results.

9 – Trust the Process

The camera doesn’t see the world the way your eyes do. Techniques like adjusting angles, lighting, and settings may seem strange, but they’re essential for creating magic.

Trust your photographer when they make adjustments or offer feedback during the shoot. Behind-the-scenes quirks often lead to stunning results.

10 – Photo Rights Aren’t All-Inclusive

When you hire a photographer, you’re paying for the photos—not full ownership. Copyright typically remains with the photographer, and licensing terms determine how you can use the images.

For instance, I grant full commercial rights to clients but reserve the right to share my work on my portfolio or social media. Additionally, I don’t allow clients to apply filters or crop my photos—it’s part of the editing process and my intellectual property.

Always read and understand the photography agreement before signing. If anything is unclear, ask questions.

Final Thoughts

Professional photography is an investment—whether it’s in preserving memories, elevating your brand, or promoting your business. By understanding these truths, you can approach your next photoshoot with realistic expectations and enjoy a smoother experience.

So, which of these truths surprised you the most? Share your thoughts in the comments on YouTube. And if you’re ready to invest in quality photography, get in touch to book your session today!

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About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

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