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5 Secrets to Natural-Looking Headshots

02/05/2025 Posted by Martin Bamford Ideas, Photography

You know that moment when someone says, “Say cheese!” and suddenly your face freezes into something that looks nothing like you?

It’s a common problem—one of the biggest reasons people worry about getting headshots taken.

The truth is, the best headshots don’t look posed or forced. They feel real.

They capture you just as you are—confident, approachable, and authentic.

So, how do you get a headshot that doesn’t look like a headshot? How do you get a professional headshot that feels natural and effortlessly professional?

Here are five simple but powerful secrets that make all the difference.

1 – Choose a Photographer Who Makes You Feel Comfortable

It might sound obvious, but trust is everything when it comes to photography.

A headshot session can be quite a vulnerable experience, especially if you’re not used to being in front of the camera. That’s why the relationship between you and your photographer is key.

When you feel at ease, you look more relaxed. That means your posture softens, your expression becomes more genuine, and you stop overthinking what your face is doing.

A good photographer can guide you gently, chat throughout the session, and create a calm, friendly atmosphere.

The result? A photo that reflects who you really are—not a stiff version of yourself trying to smile on command.

2 – Wear Clothes That Feel Like You

The best outfit for a headshot is something that you’d actually wear in real life—ideally, on a good day when you’re feeling confident and pulled together.

Your outfit choice should reflect your personality, the work you do, and how you’d like to be seen by others.

Avoid clothes that feel too formal or too trendy if they’re not really your style. If you’re fidgeting with a collar that doesn’t sit right or feel uncomfortable in a blazer you never normally wear, that discomfort will show in the final image.

Stick to solid colours or simple patterns that suit your skin tone. And above all, wear something you feel good in. When you feel good, it shows.

3 – Think About Why You Need the Headshot

One of the most important questions to ask before your session is: What do I want this headshot to say about me?

Are you looking for a friendly, relaxed photo for your small business website? Something sharp and confident for LinkedIn? Or maybe something creative and expressive for your personal brand?

Knowing your purpose helps shape the tone of the session.

A good photographer will work with you to bring that intention to life—through lighting, background, wardrobe and posing. And when the photo reflects your purpose, it instantly feels more natural and real.

4 – Don’t Over-Pose

If you’ve ever practised your “photo face” in the mirror, you’re not alone. But here’s the thing: the best photos happen in between the poses.

Natural-looking headshots often come from movement—adjusting your position slightly, chatting with the photographer, laughing at something unexpected. These moments are when your true self shines through.

Rather than holding a rigid pose, a good photographer will keep things fluid.

They might have you walk into the shot, turn gently, or lean slightly forward. These subtle shifts create energy in the image. And when your body moves naturally, your expression does too.

5 – Trust the Process—and Yourself

Many people are surprised by how different they look in professional photos. That’s not because the image is “fake,” but because we rarely see ourselves as others do.

If you usually hide from the camera, it can be tempting to overanalyse every tiny detail. But natural headshots are about capturing you as a whole person, not picking apart flaws.

Trust that your photographer is seeing what’s best in you—and knows how to bring it out.

***

With the right approach, lighting and encouragement, your real self will shine through. And when it does, it’s far more powerful than any perfectly posed image.

Whether you’re updating your LinkedIn profile, refreshing your business website or just want to look like you, a great headshot should feel relaxed and real.

If you’re based in Cranleigh or the Surrey Hills and looking for natural-looking headshots that truly reflect who you are, I’d love to help.

Get in touch today to chat about your session, and let’s create something you’ll be proud to share.

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About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

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  • Martin has gracefully taken many headshots for me for many years! I would thoroughly recommend Martin (and not just as a photographer) he will put you at ease instantly and won’t stop until he has got the right shot! I feel beautiful in my professional headshots!

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