Small business owners have a lot on their plates.
Juggling the day-to-day operations of a company is hard enough, but when you add in marketing efforts, it can seem downright impossible.
But it’s not! You can make your social media marketing a breeze by batching your content creation.
Keep reading to learn how to do it effectively.
Batching content is a way to be more productive, creating all of your digital content in a short period.
Rather than spreading the content creation process over an hour a week, you might spend a day on content creation once a month or once a quarter, generating enough content in that time to last you until the next batching session.
It might sound like more work is involved in content batching, but in practice, it tends to be far more effective.
Batching content creation allows you to focus your creative energy and take advantage of, for example, setting up your camera and lighting ready to record.
How to batch content creation
Before you jump in and devote a day to creating content, you must consider a few foundational steps first.
Start by identifying the key themes addressed by your content marketing.
These ‘content pillars’ are the themes you cover consistently in your digital marketing, and should reflect your brand’s aims.
Keep in mind that your content pillars need close aligning with your target audience too; create content that those you want to work with will be interested in reading or watching.
Another step to complete before your content batching day is brainstorming content ideas.
Our favoured approach here is ‘they ask, you answer’, seeking to answer the biggest questions asked by your target customers.
Many target customers likely face the same problem if one customer asks you a question. Your content answering these questions is valuable.
With your content pillars identified and content ideas listed, it’s time to start batching your content.
Sit down to write or record your content depending on your preferred content style (words, audio, video).
You can work with an agency like Bear Content, who will take your raw recordings and repurpose them into polished content, ready to publish.
We also take core or ‘pillar’ pieces of content and repurpose them to create multiple pieces of micro-content, ready to share on the various social media platforms.
When you have finished your content batching session, mark a day in your calendar for the next one.
Content marketing works best when its consistent.
If creating the content for your digital marketing is daunting, start small and build confidence over time, tackling more each session.
Batching content is a great way to save time and achieve consistency in your content marketing.
But it’s not as easy as just banging out a bunch of blog posts or videos at once – you need to take the time to plan and strategise before you get started.
Luckily, if you don’t have the capacity or resources to do it all yourself, there are agencies like Bear Content that can help.
So what are you waiting for? Start batching today and watch your website traffic (and sales) grow!