• Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact
hello@bearcontent.co.uk
Bear ContentBear Content
Bear ContentBear Content
  • Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact

How can businesses thrive in the coming weeks and months?

16/06/2021 Posted by Martin Bamford Ideas

What steps can business owners take, from a marketing perspective, to ensure businesses thrive as Covid restrictions are eased?

The one-month delay to easing Covid-19 restrictions, confirmed on Monday evening, comes as a blow to those businesses desperate to resume ordinary trading activity.

As with many aspects of this pandemic, some businesses are in a much better position than others.

But for those businesses still subject to trading restrictions (or even a complete shutdown, in the case of nightclubs etc.), another month in limbo will prove incredibly tough.

Communicate with customers

From a marketing perspective, clear communication is now more critical than ever.

If I were running a business impacted by the remaining Covid restrictions, I would be spending time now communicating how things are run and what this delay to easing means.

A mistake we all make is to assume too much knowledge on behalf of our customers or clients.

By going back to basics and putting ourselves in the shoes of our users, we can avoid missing the sometimes obvious and restore confidence on the part of our customers.

For example, any hospitality business right now would benefit massively from a video or 3D virtual tour of their premises. The ability to show prospective customers what to expect when they walk through the door, including Covid-safety measures, is hugely beneficial.

Beware complacency

We expect some sectors to bounce back strongly as restrictions are lifted this summer, but it pays not to be too complacent.

Without a consistent and creative content marketing programme designed to showcase your offering, you are unlikely to take full advantage of the pent-up enthusiasm for getting out of the house and back to normal.

It’s never a smart strategy to be too reactive in business, even when we have a reasonable expectation of consumer demand for what we do.

For businesses that were closed for a time during the past year or so, creating and sharing valuable content is essential to remind your target audience that you exist (!) and that they should come back to you.

Spend some time now reviewing the contents of your website and social media accounts, bringing photography and videos up to date, and building a calendar of content ideas designed to educate, inform and entertain your target audience.

There are some fantastic opportunities ahead for those businesses that have weathered the storm since last March.

To fully embrace those opportunities requires a few simple steps.

Related Posts:

  • Disrupting the Norm: How Small Businesses Can Leverage Bold Visual Storytelling
    Disrupting the Norm: How Small Businesses Can…
  • Your website copyright date and how it can hurt your site performance
    Your website copyright date and how it can hurt your…
  • The Biggest Marketing Mistakes You Can Make (And How To Avoid Them)
    The Biggest Marketing Mistakes You Can Make (And How…
Share

About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message
Book Your Photography Session Let's chat!
Bear Content Logo
  • Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact

Bear Content is a trading style of Bamford Media Ltd.

Our Latest Ideas.

  • 3 Reasons to Invest in Brand Photography
  • Actor Headshots: Stand Out Every Audition
  • Event Photos: The Shots You Can’t Miss
  • Why Natural Light Isn’t Always Better
  • Headshot Mistakes (And How to Fix Them)
Society of Wedding & Portrait Photographers

book a call.

Are you looking for a portrait, event or brand photographer? It would be great to chat! Email me at martin@bearcontent.co.uk.

Trademark Surrey Hills

get in touch.

  • Martin Bamford
  • Bear Content
  • Sundial House, 20 High Street, Cranleigh, GU6 8AE (By appointment only)
  • hello@bearcontent.co.uk
  • www.bearcontent.co.uk
  • Thank you so much for many wonderful photos that I will be able to use and share for so many occasions.

    Marsha Hall, Tiger Lily Bus Co.

© 2025 · Bear Content.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT