Informed is the printed client magazine from Informed Choice, a firm of Chartered Financial Planners – now on its ninth edition!
Each 32-page edition is planned in collaboration with the Informed Choice team, with content specifically tailored to the interests of clients and designed to highlight the expertise of the firm.
Bear Content plans the pagination of each edition, writes and commissions tailored content for each feature and creates or sources suitable photography.
With the contents of the magazine approved, our team designs a visually appealing layout, before exporting a print-ready file for the printers. We also convert each edition into a web version, extracting several articles to produce individual blog posts.
Producing a printed magazine is a cost-effective and impactful way to engage with clients, cutting through the online noise associated with digital marketing.
By converting each printed edition into an online version embedded on a website, and by pulling out specific copy to create blog posts, our clients receive the greatest impact – a tangible, physical copy which clients can read and pass to friends, and digital collateral for social sharing and search engine optimisation.