“One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable-how you react is important.” – Richard Branson
Everyone that works with me knows I hate making content mistakes.
I have made many mistakes in my time, and I have worked for global corporations that have made plenty of mistakes themselves!
I regularly tell myself (and my children), “no one is perfect; you are only human. Everyone makes mistakes personally and professionally. See them as an opportunity.”
But when content mistakes happen, it’s very easy to get hung up on the error itself.
You get upset about it. You want to find someone to blame for it.
However, that is neither helpful nor constructive. Your priority is to avoid burying your head in the sand – own up!
Then instead of focusing on what happened, I have learnt to understand why.
Remain open-minded. Take the time to understand what led to the mistake.
Investigate the events leading up to the content mistakes.
Look into whether it was a one-time mistake or if mistakes are consistent and existing in multiple areas.
Listen to feedback. It’s essential to find a solution and not’ home in’ on the mistake.
A mistake that is incredibly tempting for startups or entrepreneurs is forgetting to draw a line and going overboard. This tendency is based on a desire to do everything they can to prove their worth to their customers/clients, but this often backfires.
Remember mistakes can help you discover discrepancies in your business as well as spark new ideas. View your mistakes as a lesson and use them to make things better for the future.
When we rush, we often make mistakes.
Start with a simple plan. Don’t jump right in; instead, take baby steps—do your research, learn from others with experience, make a concrete plan (and a backup plan in case things go wrong).
Many people try to over complicate a plan. It is much easier to tweak a simple plan, and you can always build on its simplicity.
If you start with a complicated version and it doesn’t work, then it can sometimes be challenging to work out which section of the plan is working and which isn’t.
In addition to over complicating a plan, avoid over-complicating your messaging, or your marketing strategy could be a major mistake—and it’s a common one.
Know your audience, and don’t underestimate them.
Not everyone has to be on TikTok to follow the trend; picking the wrong social media platform could be a huge mistake! Always stay on brand and choose your timing carefully.
Marketers like to keep moving forward, yet reflection is critical. It forces you to slow down and evaluate the success of your strategies.
If we don’t take time to pause and reflect, we run the risk of ploughing ahead with strategies that aren’t helping the business or solving the problem they’re meant to solve.
Always double-check work, copy and video.
Whilst reading a book, watching a film, or out and about, I often spot grammatical or continuity mistakes.
I know it is impossible to get it 100% accuracy. One simple tip is to avoid writing copy straight into a social media platform. Even if you can run it through spell check, it is a quick way to avoid mistakes.
Ask someone else to read it or view it; another pair of eyes or ears is essential.
Something I learnt early on was to check a title/caption/headline! Often we are so bogged down with watching the video, reading the blog, e-mail or website copy we haven’t even read the title or checked the captions.
Oh, and don’t forget a straightforward call to action! Watch or listen right to the end.
As part of our content, we regularly have to quote facts and figures, and these have to be accurate. Make sure you use a reputable source.
Preparation is vital but especially before creating video or audio content. Triple check the equipment is working and the quality is acceptable.
Suppose a mistake still slips through, quickly own up. In that case, that shows your human side and increases relatability with your audience.
Take action, try and rectify the mistake as best you can. Don’t cut corners.
Plan effectively and add a little extra time and money to the budget for any unforeseen circumstances.
Go for it. Overall don’t ever be afraid to make mistakes. All entrepreneurs have made mistakes.
The most successful ones are those that can admit where they’ve gone wrong and learn from it!