A favourite part of my job is listening to and writing about the fascinating and inspiring stories from various guests across the podcasts we produce.
A few months ago, one of the guests bought to my attention the importance of purpose. “When we have a purpose, when we’re grounded in what we want to offer the world, it really helps.”
With my knowledge of brand strategy, combined with a few other recent client conversations, it made me think, as a small agency (Bamford Media) had we lost our purpose? And just as importantly, had we as individuals lost our purpose?
Cue the flashback….slightly blurry screen… it’s January 2020.
We are in the office, the ideas and creativity are flowing for all of our clients, we are all hungry for growth, blissfully unaware of the change that was coming….
I don’t want to go back and reflect on the pandemic’s impact too much as we have been on our personal “journey’s”, but it shook our business, our clients and just as importantly, each of us personally.
No amount of British Airways crisis management training prepared me for those initial weeks. We had to make tough decisions that contradicted all of our values.
We had to let staff go, along with our lovely office. Half of the remaining team, including myself, went on furlough. That was 50% of an already small team.
Those left holding the fort felt bewildered and, although they didn’t like to admit it, felt scared and a little resentful. Those suddenly stuck at home (homeschooling) also felt scared, lost and alienated from what they knew.
“Life” went on autopilot for several months.
I know at that difficult time, my family provided me with a significant sense of purpose. Still, I had learnt that it is equally important to cultivate a purpose in multiple areas of your life so that when one area changes, it doesn’t drive away your entire sense of purpose.
A career/job is probably the single biggest thing in which you can intertwine your sense of purpose.
Sometimes cultivating your sense of purpose means you have to overcome a problematic past and reprogram your brain to move forward with optimism.
I decided it was time to admit that perhaps, in its rapid growth, Bamford Media had evolved with no clear direction and essentially no apparent purpose.
It was time to stop. Take a breath. Take back control of our purpose, embrace this period of transition and adapt. Reset and remind ourselves of our values and our mission.
I asked this question, why are we doing what we are doing?
The three of us had our answers; together, we found our purpose. We decided to rebrand ourselves to match. It is much more profound for us than just a new name and logo!
We (Martin, James and myself) are Bear Content.
We all agree we want to create compelling content for our clients and be content while doing it!
Despite the challenges of the last year, we have shown ourselves to be creative, resourceful and resilient.
We know what we know, both individually and as a team. We are small giants and are incredibly excited and optimistic for the future.