First impressions count. Whether someone’s checking out your business online or meeting you for the first time on LinkedIn, your photo is often the first thing they see.
For founders and business owners, that one image can speak volumes. It’s not just about looking smart; it’s about telling a story, showing confidence, and building trust at a glance.
LinkedIn isn’t the place for a blurry selfie or a quick snap from a wedding. It’s a professional platform, and your profile photo should reflect that.
If you’re a founder, your image should represent your brand and your values. It’s part of your business identity, especially if you work directly with clients or lead a small team.
When I photograph founder portraits, I focus on more than just good lighting and a tidy backdrop. I aim to bring out your personality and help you feel relaxed in front of the camera.
That’s where the real magic happens — when you’re comfortable, it shows, and that makes your portrait more powerful.
Every shoot starts with a conversation. I want to know what kind of work you do, who your clients are, and how you want to come across.
Are you a warm and friendly coach? A driven and focused designer? A calm and collected consultant? All of that helps shape the look and feel of the images we create together.
Clothing matters too. For LinkedIn portraits, I always suggest something that feels like you, but polished. That might be a smart shirt, a blazer, or even a nice jumper.
Avoid big logos or busy patterns, as they can distract from your face. Neutral colours or soft tones tend to work well, but the most important thing is that you feel good in what you’re wearing.
When you’re comfortable, your confidence shines through.
Location also plays a part. We can shoot in your workspace, outside in the Surrey Hills, or at a place that suits your brand.
Natural light is brilliant for portraits — it creates a soft, flattering look that works beautifully for professional images.
If we’re shooting indoors, I bring lighting that gives a natural feel without being harsh or artificial.
Posing doesn’t have to be awkward. In fact, I try to avoid stiff, staged poses.
I’ll guide you gently throughout the shoot so you feel at ease. Sometimes, the best photo comes just after a quick laugh or a moment of thought.
Those little glimpses of real expression help your portrait feel more human, and that’s what draws people in when they see your profile.
Founders often tell me they’re not keen on being photographed, and I understand that completely.
But you don’t need to be a model to get a great portrait. You just need a photographer who knows how to bring out your best.
My job is to help you feel comfortable and make the process easy and even enjoyable.
Once we’ve finished the shoot, I’ll send you a selection of the best images to choose from. I lightly edit each one to make sure you look natural, fresh and ready to connect with your audience.
These images can be used not just on LinkedIn, but across your website, newsletters, press features, and other platforms where people discover you and your work.
If you’re a founder and you’re ready to update your LinkedIn portrait, I’d love to help.
A strong photo can open doors, spark conversations and give people the confidence to work with you.
Get in touch today to book your founder portrait session in Cranleigh or the Surrey Hills. Let’s show the world who you are.
