Video marketing has become one of the most effective ways to boost brand awareness, educate consumers, and drive engagement.
However, many small businesses shy away from it because of the time, effort, and expense required to create high-quality video content.
But there is a solution that can help small businesses use video marketing to the fullest, even without a hefty budget. Enter short form video.
Short form video has taken the Internet by storm, becoming incredibly popular on social media and other platforms.
They are small, digestible nuggets of information that are easy to consume and entertaining, making them an effective way to inform consumers and drive engagement.
Here are some tips and best practices for using short-form videos to enhance your marketing efforts.
1 – Speak to Your Audience Without Saying a Word
Adding proper captions to your videos is crucial to ensure a seamless viewing experience, regardless of whether the audio is on or off.
Many viewers watch videos on mute, making captions an essential tool to engage with them.
Depending on your target demographic, adding captions in multiple languages might be wiser.
2 – Stay on Trend with Short Form Video
Using trending templates can help your videos garner maximum traction.
Monitor your Instagram Reels and TikTok feed to identify the latest content trends relevant to your brand.
Follow popular content creators and influencers in your niche and use a video editor application like Capcut to create videos based on trending templates shared by the community of creators on the app.
You can even launch a branded video challenge and invite your audience to participate.
3 – The Power of User-Generated Content
User-generated content (UGC) can be an incredibly powerful tool to build credibility and trust with your target audience.
Encourage your existing customers to upload short videos highlighting their experience using your products or services.
Share these videos in your newsletters and social media profiles to win your target audience’s trust.
Alternatively, you can launch a campaign inviting your audience to create entertaining or educational videos on a specific theme. All the better if these videos highlight your product’s features or benefits.
4 – Platform Prioritisation
With so many social media platforms, knowing which ones to focus on can be challenging.
Rather than covering every platform, prioritise those yielding the best returns.
Monitor video metrics like views, click-through rates, and watch percentages to identify the best-performing platforms.
Proper data analysis can help you determine the right time of day for uploading videos.
5 – Say More with Less
Short form videos are meant to be short, usually 30 seconds to a minute long. This time frame may seem brief, but it’s enough to grab your audience’s attention and deliver your message.
Keep the content engaging, informative, and entertaining to drive engagement and reach your marketing goals.
Short form video is a fantastic tool for small businesses to enhance their marketing efforts without breaking the bank.
By optimising for soundless viewing, taking inspiration from trending content, leveraging user-generated content, focusing on the right platforms, and keeping it short and sweet, you can create high-quality video content that drives engagement and delivers results.
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