The three social media mistakes in this blog post are costing you leads.
But fear not; these social media mistakes are ridiculously easy to resolve.
If you look at the social media profiles for your business right now, what would you find?
Does the current state of each account genuinely represent your brand, as you want it to appear to the outside world and your target audience?
Social media goes beyond marketing.
Much like websites in the early days of the Internet, your social media is a shop window, open 24/7 seven days each week, and serving as a brand ambassador.
Here are three social media mistakes that we believe are costing you leads and how to fix them for better business results.
1 – Cross-posting
We get the temptation.
It’s fast and straightforward to create a link between social media accounts, automatically sharing a link to another platform when you post content in the original place.
Let’s say you share a photo on Instagram. A significant social media mistake is to then cross-post a link to that photo on Twitter.
To understand why this is a mistake, we need to think about the goal of a social media platform.
All social media platforms want to keep their users engaged on that platform for as long as possible.
When you share a link to another social media platform (or indeed to your website, but that’s the subject of another blog post), you are encouraging your followers to leave platform A to visit platform B.
Platform A doesn’t like you doing that.
As a result, the algorithm that drives activity on the social media platform is less likely to serve up your link to your followers.
And, from a follower perspective, you are asking people to move from one website to another. Don’t do this.
Instead, post ‘native’ content as often as possible. That is to say, post appropriate content designed specifically for each social media platform.
If you share a photo on Instagram, post it directly on Twitter, LinkedIn and Facebook as separate posts.
Yes, it takes a little more time and effort, but that time and effort will be rewarded with better engagement.
2 – Posting too much or too little content
How often do you post content on your social media accounts?
Post too often, and your followers are likely to be turned off, quickly becoming sick and tired of seeing yet another post from you.
Post too infrequently, and you face a different issue.
Going back to the algorithms that drive social media platforms, these reward users who post frequently.
The more you post (within reason), the more likely your content is to be presented to your followers, and the engagement metric will rise as a result.
It’s unlikely that you post too much content as things stand.
For any given platform, unless you’re posting more than three times a day, there is scope to increase your content publishing frequency.
3 – Posting irrelevant content
What do you post on your social media accounts?
People likely follow your account because they are interested in what it is you do.
Consistency is vital for building a favourable impression about your brand if you want your followers to know you for something in particular.
Posting irrelevant content can lead to brand confusion.
Fixing this social media mistake doesn’t mean every social media post you share needs to be identical.
Draw up a shortlist of brand messages and find different (hopefully creative and exciting) ways to present them to your audience.
Are you making these social media mistakes? How will you fix them?
These mistakes may seem small on their own, but collectively they can have a significant impact on your bottom line.
We’re happy to help by creating the compelling content you need to engage your audience.
