I was chatting with another photographer recently, asking him about his speciality. He enthusiastically replied, “I shoot weddings, landscapes, products, property, pets… you name it!”
By the time he reached “abstract macro art,” I couldn’t help but chuckle.
From a quick look at his Instagram profile, he was certainly talented, but I wondered whether he could excel at such a broad range of genres.
Photography, much like any other profession, rewards focus. While it’s tempting to find a “jack of all trades,” it’s worth considering whether you’d prefer a master of one.
In this post, I dive into why it might be better to find a photographer who specialises in the imagery you’re after.
Why Specialisation Matters
Each genre of photography comes with its own unique set of skills, equipment, and techniques.
A wildlife photographer, for instance, spends years mastering the art of patience, understanding animal behaviour, and using specialised long lenses.
On the other hand, a portrait photographer is adept at working with people, building rapport, and making them feel comfortable in front of the camera. This is, by the way, the genre where I’m most at home.
Hiring a photographer whose strengths align with your needs will lead to better results.
If you’re looking for a business headshot, a photographer who’s spent years perfecting portraits will know precisely how to position you, use light to accentuate your best features, and coach you into a confident expression.
Asking a wedding photographer to produce the same quality in a portrait studio environment might yield a different result.
Finding the Right Match
When choosing a photographer, look for someone whose existing style resonates with you. Here are three practical tips to keep in mind:
Study Their Portfolio: A photographer’s portfolio is their visual CV. If you love what you see, that’s a good sign. If their work doesn’t quite match what you have in mind, it’s better to keep searching.
Avoid Asking for Style Changes: Photographers develop a signature style through years of practice. Asking them to shoot in a completely different style is like asking a jazz musician to perform thrash metal – it’s possible, but probably not ideal.
Communicate Your Needs Clearly: Once you’ve found a photographer whose style you like, be clear about what you’re looking for. The right photographer will appreciate your clarity and be better equipped to deliver exactly what you want.
Focus on Fit
Ultimately, the best results come from finding a photographer whose work aligns naturally with your vision.
A great photographer can adapt somewhat, but expecting them to change their entire approach may frustrate you both.
Ready to find a photographer who’s a perfect fit for your project?
Browse through their portfolio, communicate your needs, and let them do what they do best—capture beautiful images in their own distinctive style.
