Your headshot is often the very first impression people have of you or your business.
Whether displayed on LinkedIn, your website, social media, or professional profiles, a compelling headshot can instantly build trust, create credibility, and help you stand out in a crowded marketplace.
But what exactly makes a headshot great?
As a professional photographer specialising in portraits, branding, and events in Cranleigh and the Surrey Hills, I’ve captured countless headshots for individuals, entrepreneurs, and small businesses.
Over the years, I’ve discovered that the secret to a truly great headshot involves a careful blend of technical skill, genuine expression, and thoughtful preparation.
Here are my top professional tips to help you capture a headshot that looks fantastic, feels authentic, and genuinely represents you and your brand.
1 – Express Genuine Personality
The biggest secret to a great headshot isn’t technical—it’s emotional. Your headshot must convey who you genuinely are.
Authenticity creates connection, builds trust, and ensures your image resonates strongly with your audience.
To express genuine personality:
-Relax and be yourself. If you’re naturally warm, friendly, serious, or playful—let this come through.
-Smile naturally. Think of something genuinely joyful or humorous to capture an authentic smile or expression.
-Don’t overthink it. Focus on being genuine rather than perfect. Authenticity always wins.
Your photographer will help create a comfortable atmosphere where your personality can shine through naturally.
2 – Get Your Wardrobe Right
Choosing the right clothing for your headshot significantly impacts its success. The secret is selecting something that represents your style, brand, and professionalism clearly and simply.
Some quick wardrobe guidelines include:
-Wear something you feel confident and comfortable in.
-Solid colours typically work best—avoid busy patterns, large logos, or distracting graphics.
-Choose flattering, neutral, or muted colours that complement your skin tone and hair colour.
-Opt for timeless styles rather than overly trendy clothing.
The right outfit ensures your audience focuses on your face and expression, not your clothing.
3 – Pay Attention to Hair and Grooming
Grooming details make a significant difference in headshots. Your hair, makeup, and overall presentation should feel professional, neat, and reflect the image you want to project.
Some practical grooming tips:
Hair: Stick to your usual style, freshly washed and neatly styled. Avoid trying a completely new look on shoot day.
Makeup: Aim for natural, flattering makeup, avoiding heavy or overly dramatic looks.
Facial Grooming: Ensure neatness—freshly shaven or neatly trimmed facial hair gives a professional impression.
These subtle grooming details help your headshot communicate professionalism and approachability.
4 – Mind Your Posture and Body Language
Body language speaks volumes. Even though a headshot focuses primarily on your face, posture still matters. Good posture conveys confidence, professionalism, and openness.
For ideal posture:
-Stand or sit straight, but remain relaxed and comfortable.
-Keep your shoulders gently back and down (not stiff or tense).
-Slightly lean towards the camera—this subtly conveys engagement and interest.
-Avoid folding arms tightly or slouching, as these can appear closed-off or defensive.
Your photographer will guide you through posture adjustments that feel natural and look professional.
5 – Lighting is Crucial
Professional lighting is a significant secret to great headshots. Expert photographers know how to use lighting strategically to highlight your best features, create flattering shadows, and avoid harshness.
The right lighting helps your headshot:
-Highlight your eyes, adding warmth and approachability.
-Soften your skin tones and diminish imperfections naturally.
-Create depth, dimension, and interest, ensuring your image isn’t flat or dull.
Working with a professional photographer ensures lighting is handled expertly, significantly enhancing the quality of your headshot.
6 – Choose a Suitable Background
The background may seem minor, but it significantly impacts your headshot’s effectiveness. A simple, uncluttered background ensures attention stays on you.
Background options to consider:
-Plain backgrounds (grey, white, or muted tones) for traditional professional headshots.
-Subtle natural or office environments for relaxed professional branding.
-Soft textures or colours that complement rather than distract.
Your photographer can recommend backgrounds that best match your intended use, ensuring a polished, professional final image.
7 – Work With a Professional Photographer
While smartphone snaps are fine for social moments, professional headshots require expertise and precision.
An experienced photographer knows how to put you at ease, guide your posture and expression, manage lighting effectively, and capture your authentic personality effortlessly.
Working with a professional photographer:
-Ensures consistently high-quality, polished results.
-Reduces your anxiety, making the experience enjoyable and relaxed.
-Guarantees an image that enhances your brand, credibility, and professionalism.
Investing in a professional photographer is the most reliable way to achieve a genuinely excellent headshot.
In Summary: The Secrets to Your Best Headshot
Here’s a quick reminder of the key ingredients for a truly compelling headshot:
-Express genuine personality (be authentically you).
-Wear appropriate clothing (simple, professional, flattering).
-Pay attention to grooming (hair, makeup, and facial grooming).
-Maintain good posture and open body language (confident yet relaxed).
-Use professional lighting (flattering, highlighting best features).
-Choose an appropriate background (simple and complementary).
-Hire a professional photographer (experience makes all the difference).
By combining these elements, you’ll have a headshot that’s engaging, professional, and authentically represents your personality and brand.
Ready to Capture a Great Headshot?
If you’re based around Cranleigh or the Surrey Hills and need a professional, polished headshot that makes an excellent first impression, I’d love to help.
Get in touch today, and let’s create headshots that reflect your professionalism, authenticity, and unique personality.
