Your website is often the first place potential clients will see your business. So ask yourself: what do they see when they land there?
If it’s outdated photos, blurry headshots or generic stock images, you could be missing out on work before you even speak to them.
First impressions matter. Updating your website with fresh brand photography is one of the simplest and most effective ways to show people who you are, what you do, and why they should work with you.
Brand photography goes beyond a traditional headshot. It tells the story of your business through natural, engaging images that reflect your personality and style.
If you’re a small business owner, a freelancer or part of a charity, people want to see the real people behind the work. They want to know who they’re dealing with and what to expect. A gallery of genuine, current images helps build that trust.
If your website still shows photos taken three or more years ago, it’s probably time for an update. Your look may have changed. Your products or services might have evolved. You might be working in a different way now, or with a new team.
Fresh photography helps you reflect where your business is today, not where it was back then.
One common issue I hear is, “I don’t like being in front of the camera.” That’s completely normal, and I always work with clients to help them feel comfortable and relaxed.
The goal isn’t to create stiff, formal portraits. It’s to capture you as you are, doing what you do best. Whether that’s meeting clients, packing orders, working in your studio or simply smiling into the lens, these moments tell a much richer story than a simple mugshot ever could.
Think about the different areas of your website.
Your homepage should introduce people to your brand straight away. A strong hero image or banner showing you in action gives an instant sense of what you’re about.
Your ‘About’ page should include portraits that feel warm, real and approachable.
If you have a team, make sure everyone is included. People want to know who they’ll be dealing with, and a team page filled with professional photos is far more effective than one with random selfies or no images at all.
If you sell products, fresh brand photography can show them in real settings, being used or enjoyed by real people. If you offer a service, like coaching or design, photos of you working with clients or behind the scenes can give your audience a better idea of how you work.
These aren’t just nice-to-have extras. They add personality and context, which helps your business stand out.
Updating your website images also improves your presence on social media.
If you’ve had a brand shoot, you’ll come away with a bank of high-quality content that can be used across your online platforms. The same photos can appear in newsletters, blog posts and on platforms like Instagram and LinkedIn. Consistency in your imagery helps people recognise your brand wherever they come across it.
Here in Cranleigh and the Surrey Hills, I work with all kinds of small businesses, freelancers and charities. I’ve seen first-hand how updated photography can help people feel proud of their website again.
If you’re not sure what kind of images would work best for your website, I can help you plan your shoot from start to finish.
We’ll look at how you want to present yourself, what your business stands for, and the message you want to share. Then we’ll create a set of images that feels right for you and the people you want to reach.
You don’t need to overhaul your whole website to make an impact. Just updating your images can bring a fresh energy to your brand, show your audience that you’re active and current, and remind people what you’re all about.
If you’re ready to refresh your website and show your business at its best, get in touch to book your brand photography session.
Let’s create something that really reflects who you are, right now.
