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Why the Best Portraits Focus on the Eyes

18/06/2025 Posted by Martin Bamford Ideas, Photography

They say the eyes are the window to the soul. In portrait photography, this isn’t just a poetic saying — it’s a fundamental truth.

A good portrait captures more than a person’s appearance. It should reveal something deeper. The eyes play a powerful role in making that connection.

Have you ever looked at a photo and felt as though the person in it was looking right at you, even through the lens? That’s the magic of well-captured eyes.

Whether filled with laughter, stillness or quiet determination, the eyes give life to a portrait in a way that nothing else can.

As a photographer, I’ve found time and again that portraits become stronger, more honest and more engaging when the focus is drawn to the eyes.

Eyes create connection

The first thing we look at when we meet someone face to face is their eyes. We search them for trust, warmth and understanding.

Portraits work the same way. When the eyes are in focus, viewers feel a stronger bond with the person in the photo. It feels personal. Human.

This is especially important for personal brand photography, headshots or any portrait that is meant to build a sense of trust.

If the eyes are sharp and well-lit, the image feels much more approachable. People want to work with someone who seems confident and real, and that comes through in their expression.

Expression lives in the eyes

Of course, facial expressions matter — a smile, a frown, a thoughtful look. But it’s the eyes that carry the emotion behind it all.

A small change in how someone looks at the camera can change the whole feel of the portrait. Bright, wide eyes can feel energetic and open.

A gentle gaze can feel calm and thoughtful. A strong stare can feel bold and powerful.

That’s why I always take time during a portrait session to work with my clients on finding the right expression.

It’s not about forcing a smile or holding a pose for too long. It’s about helping people feel relaxed so their natural expression can shine through their eyes.

A real, gentle glint in the eye beats a stiff studio smile every time.

Lighting the eyes properly

Lighting plays a big part in drawing attention to the eyes.

Large, soft lighting is one of the best tools for this. It brings out the catchlights — those little reflections in the eyes that add life and sparkle.

When I work on location around Cranleigh and the Surrey Hills, I often look for shade or soft light just after sunrise or before sunset. This avoids harsh shadows and helps keep the eyes well lit.

Indoors, I use simple setups that softly light the face and bring out the shape and detail in the eyes.

Even a small catchlight can make the eyes look lively and clear. Without it, the eyes can appear dull, even if the rest of the portrait is well done.

Sharp focus matters

In any portrait, the eyes should be the sharpest point of the image.

Our brains are naturally drawn to sharpness, and if the eyes are even slightly out of focus, the portrait loses its power. This is one of the most common mistakes people make when taking photos, especially on phones or basic cameras.

Modern cameras have eye-tracking autofocus features, which can help a lot. But as a photographer, I always check carefully to make sure the focus is right on the eye — usually the one closest to the camera.

Even when using shallow depth of field, which blurs the background and adds a lovely softness to the portrait, I keep the eyes tack sharp.

Eyes tell a story

Every person has a different story, and their eyes reflect that.

A parent looking fondly at their child. An artist lost in thought. A founder proudly looking out from the business they’ve built.

These moments don’t need words. The eyes carry the story.

This is one of the reasons I love working with small business owners, charities and individuals. They all have a message they want to share, and their portraits need to show who they are — not just what they look like.

Getting the eyes right is the first step.

When a portrait captures that flicker of emotion or that glimmer of pride, it speaks louder than anything else in the image. That’s what turns a good portrait into a great one.

Every portrait is a collaboration

Creating portraits with soul isn’t about pointing a camera and clicking a button. It’s a collaboration.

I take the time to understand the person in front of the lens. What are they proud of? What makes them laugh? What message do they want to share?

Once that trust is built, people open up. That’s when their real expression shows. That’s when their eyes come alive. And that’s when the portrait becomes something truly special.

If you’re looking for portraits that feel natural, warm and true to you, let’s talk.

Whether you need new headshots, a brand shoot, or a family portrait, I’d love to help you tell your story — one glance at a time.

Get in touch today to book your session or find out more. I’d be happy to chat.

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About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

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