When our friends at Crumbs Brewing needed to raise £150,000 in a crowdfunding campaign to grow their place, product and purpose, they turned to Bear Content for help.
We loved everything about this project. From initial concept design to a carefully choreographed day of filming on location, the production of ‘Hansel & Gretel’ was a dream.
Crumbs has a unique purpose, turning unsold artisan bread into a range of delicious beers. What better way to tell this story to potential investors than taking beloved characters from Grimm’s Fairy Tales on a journey to discover just how much bread is wasted in the UK and how this waste bread can be turned into something much better!
We worked closely with Crumbs to develop a concept with a strong hook, powerful messaging and a clear call to action before drawing up a script and storyboard and sourcing actors.
Filming took place at four locations in Surrey and West Sussex, capturing cinematic footage to build the story. At one location, we welcomed a cast of extras as the story built to a crescendo.
The crowdfunding campaign was a resounding success, with the teaser and film supporting promotional efforts. We can’t wait to see the next chapter in the Crumbs story as they climb to ever greater success.
