You’re a business owner. You have a lot on your plate. And you probably don’t have time to add content marketing to your To Do list.
But here’s the thing: if you don’t prioritise content marketing, you’re going to fall behind.
Your competitors will start outpacing you, and you’ll lose out on potential customers.
So how can you prioritise content marketing when you’re already busy?
It takes effort, but it’s doable.
Please keep reading for tips on how to make it work for you.
1. Make a schedule and stick to it
Your content calendar is your friend here.
If you make a plan for the content themes and topics you want to explore each week, month and quarter, it becomes much easier to stick to consistent content publication.
A significant part of the mental blockage associated with content marketing (in our experience) is coming up with ideas for content.
By batching that idea generation stage and planning your content calendar, you remove one of the potential barriers to content creation.
2. Delegate tasks to other members of your team
Are you trying to do everything yourself? Stop that right now!
Content marketing often falls on the shoulders of the business owner when others in your team could be far better placed to do this job.
You might even (nudge, nudge) outsource it to a professional…
Rather than taking sole responsibility for your content marketing, identify those in your team best placed to write or record content for your brand.
You might want to retain editorial control and have the final say before anything goes live. That’s fine; I’m a control freak too!
3. Set aside time each day specifically for content marketing tasks
Do you have a specific time each day for different tasks?
Setting and sticking to a routine can reduce the risk of essential jobs, such as content marketing, from rolling over to another day.
One of my favourite tips is to capture content throughout the day (snapping a quick photo or recording some video on my phone, for example) and then do something with that content in the evening.
By removing the pressure to edit and publish the content as I capture it, I’m more likely to capture those photos or videos in the first place.
4. Use tools like Hootsuite and Edgar to help you save time
You don’t have to share your content daily, although you probably should (read on!).
Scheduling tools such as Hootsuite allow you to batch-schedule your content to go live later.
Twenty minutes of scheduling can give you several daily posts across several social media platforms.
However, posting directly to the platform is usually better when you want your content to go live.
In our experience, scheduled content tends to get lower engagement than directly published content.
By publishing directly to the different platforms, you also reduce the risk of something going live at an inappropriate time due to ever-moving national and international events.
But pre-scheduling some evergreen content can help you stay on track with the required volume of your content marketing so you remain front of mind with your audience.
You can then intersperse directly published content with your scheduled content.
5. Find creative ways to repurpose your content
I’ve said this before; content is king, but repurposing is queen.
You’re wasting a lot of energy if you don’t consistently take your existing content and repurpose it.
It’s generally much easier to repurpose old content than create brand-new content.
Repurposing is also an activity that you can readily outsource.
If you don’t prioritise content marketing, you WILL fall behind. That is non-negotiable.
The good news is that by following the five tips in this blog post, you can easily avoid falling into that trap.
So what are you waiting for? Make content marketing a priority today and watch your business reach new heights tomorrow.
How will YOU make content marketing a priority?