• Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact
hello@bearcontent.co.uk
Bear ContentBear Content
Bear ContentBear Content
  • Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact

5 Simple Design Tips For Small Business Marketing Success

21/11/2022 Posted by Martin Bamford Ideas

Design is an integral part of any marketing strategy, regardless of the size of your business.

However, designing effective marketing materials can be challenging when working with a limited budget and few resources.

But don’t worry – with these five simple design tips, you can create marketing materials to help you succeed!

1. Keep your branding consistent across all marketing materials

Consistency is vital when it comes to your branding.

If you’re consistent with your design, you become more memorable.

There’s a principle in marketing called the ‘rule of seven’ that states a potential customer must see a message at least seven times before they are ready to take action.

If they see seven slightly differently designed marketing messages from your business, your brand will be less memorable and, therefore, they will be less likely to take your desired action.

Using a consistent palette of colours, typeface (font), and layouts will help drive consistency into your content marketing design.

Go a step further by compiling a simple brand standards document, where you write down how every piece of content you produce should look and feel.

2. Use high-quality images and graphics

So often, the bad design we see in content marketing results from using poor-quality images.

Resolution matters. If you are using tiny files scaled up to fit the size of your chosen content, they will look fuzzy or pixelated.

Use high-quality images and graphics in everything you do.

This challenge usually starts with your logo.

Suppose the logo file you’re using isn’t infinitely scalable without losing resolution (the technical term for this is a vector). In that case, you need to find a graphic designer to get it redrawn.

When choosing photos or other graphics to include in your content, ensure they are high quality and suitably large enough.

The quality of your chosen images goes beyond file sizes; make sure they are quality images too!

Using cliched and cheap-looking stock images to populate your content will likely reflect poorly on your brand.

Choose quality, original photography that supports your customers’ feelings about your business.

3. Focus on Your Target Audience

Design with your intended audience in mind.

Our key message here at Bear Content is to start with your target audience.

Once you know what makes your perfect customer tick, you can tailor the design of your content accordingly.

You want to ensure that the materials you create are relevant to the people you’re trying to reach.

Creating materials that speak directly to your target audience will help increase your marketing efforts’ effectiveness.

4. Highlight Your USP

When designing content for your small business, be sure to highlight your unique selling proposition (USP).

What makes your business different from the competition? Why should potential customers choose you over someone else?

Answering these questions can help you to develop a strong USP that you can use in your marketing materials.

Keep the design of your content simple and resist the temptation to clutter designs with too many messages. One is plenty.

5. Enlist help if needed!

If you’re not confident in your design skills, don’t be afraid to seek help from professionals who have more experience in this area.

With a little effort, you can create marketing materials that will help promote your business successfully!

***

Design is essential for your small business, and with these five tips, you can take the design of your content marketing from zero to hero.

Good design will make your content more visually appealing, making people want to read it and take action.

In addition, good design will help you convey your message more effectively and connect with your audience on a deeper level.

So what are you waiting for? Start incorporating better design into your content marketing today!

How will you incorporate good design in your content marketing?

Related Posts:

  • The six marketing influence weapons that will boost your small business success
    The six marketing influence weapons that will boost…
  • The 10-Question Checklist for Small Business Content Marketing Success
    The 10-Question Checklist for Small Business Content…
  • 10 Simple Content Creation Ideas for Small Business Owners
    10 Simple Content Creation Ideas for Small Business Owners
Share

About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message
Book Your Photography Session Let's chat!
Bear Content Logo
  • Portraits
  • Events
  • Brands
  • Ideas
  • About/Contact

Bear Content is a trading style of Bamford Media Ltd.

Our Latest Ideas.

  • 3 Reasons to Invest in Brand Photography
  • Actor Headshots: Stand Out Every Audition
  • Event Photos: The Shots You Can’t Miss
  • Why Natural Light Isn’t Always Better
  • Headshot Mistakes (And How to Fix Them)
Society of Wedding & Portrait Photographers

book a call.

Are you looking for a portrait, event or brand photographer? It would be great to chat! Email me at martin@bearcontent.co.uk.

Trademark Surrey Hills

get in touch.

  • Martin Bamford
  • Bear Content
  • Sundial House, 20 High Street, Cranleigh, GU6 8AE (By appointment only)
  • hello@bearcontent.co.uk
  • www.bearcontent.co.uk
  • We can’t recommend Martin enough! After a disappointing experience with another photographer, Martin’s skill and warmth completely restored our faith in having our photos taken by a pro. He made us feel immediately at ease, delivering a set of photos that both we and our clients absolutely adore. Thank you, Martin, for your incredible work!

    Lucy Boatswain, ClientsAPlenty

© 2025 · Bear Content.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT