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New Kid on the Block: How to Rock Instagram Threads

10/07/2023 Posted by Martin Bamford Ideas

Are you excited to dive into the latest thing from Instagram, Threads? Well, your search ends here.

Let’s get the ball rolling on drumming up compelling content for Instagram Threads, a space that values chit-chat over craftsmanship.

When it comes to Threads, it’s all about ‘broadcasting thoughts and trends via text.’ As simple as pie, isn’t it?

So, what’s the lowdown on Threads?

This fresh-from-the-oven Instagram app blasted its way onto the scene, racking up an incredible 30 million sign-ups on day one alone.

What’s the magic behind it? Its seamless tie-in with Instagram coupled with a simple, Twitter-esque layout.

In no time, Instagram devotees are making a beeline to this newbie platform, hungry for a refreshing and authentic social rendezvous. Plus, there’s the enticing prospect of going viral and a sprinkle of FOMO, because who wants to miss the bus on the next sensation?

Don’t be shocked if you bump into your Instagram tribe there – you’re nudged to mingle with your Instagram pals the moment you hop on.

However, Instagram Threads isn’t about rehashing the past; it’s your ticket to expand your network. Picture a worldwide WhatsApp group chat, alive with millions of messages within the first day.

Is it posting or threading? Well, it’s Meta’s witty comeback to Tweeting.

The content coursing through Threads isn’t cherry-picked; it’s a vibrant river of reflections and notions, a stage for your voice, a home for spreading positivity.

Guidelines and style pointers are sparse, for now, but they’re poised to pop up soon.

Threads feels less like a lecture hall and more like the chummy chatter outside a conference room before the star speaker steps up.

This isn’t a bazaar for hard sell or a vault of expert tips, not just yet. The focus is on building bridges and discussing shared interests.

Assume you’re a personal trainer, the dialogue might bend towards a balanced lifestyle and mental resilience rather than simply workout routines.

What’s the best opener for Threads?

Digital stage fright is a thing.

If you’re tongue-tied, honesty could be your best conversation starter. A simple, “Hi there! I’m a newbie. Guide me, please,” will suffice.

Or maybe, you’d like to present yourself and your passion, such as “Hello Threads! I’m Martin, a shutterbug. Keen to chat about content, marketing, and business!”

Or how about kick-starting with a comical quip or a peek into your day?

Drafting your Threads content

Instagram Threads is a baby platform. There are no gurus yet. We’re all on this learning journey together.

But as a content strategist, I’ve got a few guesses on what might strike a chord on Threads initially. Here’s your quick guide to kick things off:

-Ask a question

-Broadcast insights on your forte

-Update on industry news

-Announce away

-Engage in fun banter

-Spread humour or positivity

-Speak your mind

-Post content that resonates

Jumping on the Threads bandwagon

Threads is about airing your views and immersing yourself in enriching dialogues within a supportive tribe.

Feeling like an outsider on this fresh app? Don’t let it get to you. The secret is to avoid overanalysing.

When shaping your content for Threads, ponder over these points:

-Who am I, or who are we as a brand?

-Why am I here on this platform?

-What main points do I wish to communicate?

-What dialogues do I want to spark or join?

-How can I enhance my audience’s experience?

-What can I offer that resnonates with this carefree community?

-Can I post content that folks will want to share? If so, what?

Threads is open to a slew of content types: bite-sized or extensive text posts, snapshots (solo or carousel), short films up to five minutes, gifs, link shares, and even Canva-like visuals.

Final thoughts

Stay active, mingle with others, post shareable stuff, remember your chats are open to all, and don’t feel compelled to hop on every new app bandwagon.

Remember, it’s perfectly cool to be yourself and enjoy the ride!

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About Martin Bamford

Hi, I'm Martin, a portrait, event and brand photographer in Cranleigh, working with individuals and small businesses across the Surrey Hills. I've taken photos for more than 25 years, and became a full-time photographer following a successful career as a Chartered Financial Planner.

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