What you wear in a headshot can make all the difference.
It’s not just about looking smart. The colours you choose can help you look more confident, more approachable and more professional.
They can also shape the mood of the image and how people feel when they see your photo.
If you’re planning a headshot session, one of the most common questions is: “What should I wear?” And the colour of your outfit is a key part of that.
Here’s how to choose the right colours to wear for your headshots, and why they matter.
Why colour matters in headshots
Headshots are used everywhere – on LinkedIn, websites, business cards, press releases and more. They’re often the first impression someone gets of you. And colour has a powerful effect on how we see others.
The wrong colour can make you look tired or blend into the background. The right one can help you stand out and look your best.
In photography, colour works with lighting, background and your natural features to create a strong, balanced image. The goal is to draw attention to your face and expression without distractions.
Colours that work well in headshots
There are some colours that nearly always look good in headshots. Soft, solid colours usually work better than patterns or bright shades. Navy, mid-tone blue, charcoal grey, burgundy and forest green are great choices for most people. These colours are flattering on camera and work well in both studio and natural light.
Soft blues and greens are especially good for making you look calm and trustworthy. If you’re going for a friendly, relaxed look, lighter tones like dusty pink or soft lavender can also work well. These colours tend to flatter most skin tones and won’t overpower your face.
What to avoid
Very bright colours like neon green, hot pink or bright red can be too strong in a headshot. They tend to draw attention away from your face.
The same goes for busy patterns or logos. Stripes, checks and florals can be distracting and don’t always photograph well.
Pure black and white can be tricky too. Black can look harsh, especially in studio light, and white can make it hard to get the exposure right, especially against a light background.
If you want to wear black or white, try layering with another colour, or choose off-white or soft grey instead.
Think about your background
The colour of your outfit should also work with the background of your photo.
If you’re being photographed indoors on a dark background, avoid wearing dark colours like navy or black, as you might blend in too much.
If you’re shooting outside with greenery or natural tones behind you, earthy colours or soft blues and greys tend to work really well.
A good photographer will help you choose a background that complements your outfit, but it’s worth thinking about this when planning what to wear.
Dress for your personality and profession
Your headshot should reflect who you are and what you do. If you’re a creative, like a designer or therapist, you might want to wear something with a bit more colour to show your personality.
A small pop of colour – like a scarf or shirt under a jacket – can add warmth and interest without being too bold.
If you’re in a more formal profession, such as law or finance, neutral tones with classic tailoring can help you look polished and professional.
Charcoal, navy and crisp mid-tone colours tend to give a clean and trustworthy feel.
Don’t forget about skin tone and hair colour
Certain colours suit different people depending on their skin tone and hair.
If you have warm undertones (often with golden, olive or darker skin), try wearing earthy colours like mustard, olive, burnt orange or rich browns. If you have cool undertones (often fairer skin with pink or blue tones), go for cooler shades like blue, lavender, grey or soft rose.
Your hair colour also plays a part. If you have darker hair, bold and mid-tones usually work well. If you’re blonde or have red hair, softer shades might be more flattering.
If you’re not sure, bring a couple of outfit options to your session. A good photographer will help you choose the one that works best on camera.
Confidence is key
At the end of the day, the best colour to wear is one that makes you feel comfortable and confident. If you feel good in your clothes, it will show in your face and posture.
Headshots are all about capturing you at your best, so wear something that feels like you, just a slightly polished version.
Get in touch
If you’re planning a headshot session and want help choosing what to wear, I’d be happy to advise.
I offer relaxed, natural headshot photography in Cranleigh and the Surrey Hills, working with individuals, small businesses and charities.
Whether you need one great image for LinkedIn or a full set for your website, get in touch and let’s chat about how I can help you look your best.
